I am here to help you come back to yourself.
I’m Jules Francis, a mindset and wellbeing coach. I work with capable women who know something in their life needs to change, even if they can’t quite name it yet.
The recognition
I know the woman you show the world. And I know the one you rarely speak about.
I’ve spent years working with women who are good at holding things together. They manage careers, families and responsibilities with competence, while quietly carrying far more than anyone realises.
I pay attention to what my clients say, what they avoid and what begins to emerge when they feel safe enough to be honest.
That close attention is at the heart of how I work.
My approach
How I work, and why it matters.
I’m not interested in fixing people or chasing dramatic breakthroughs. I care about real change. The kind you begin to notice in your decisions, relationships and the way you speak to yourself.
I believe our patterns make sense when we understand what sits beneath them.
Lasting change comes through curiosity and honesty, not trying harder.
Moving at your pace
I’m naturally calm and patient. I don’t rush people or push for answers before they’re ready.
Whether you’re facing a significant change or simply know something isn’t working, we move at a pace that feels steady and supportive.
A space for truth
I’m direct, but I’m also warm, human and very smiley.
You don’t need to filter yourself or find the right words. You can be honest without feeling judged, analysed or “worked on.”
That matters to me.
What I believe
A few things hold true.
Wholeness over Perfection
I’m not interested in polished versions of people. I’m interested in what’s real, even if it’s messy.
Feeling over Numbing
Pushing feelings aside might help you get through the day, but it doesn’t make them disappear. I believe in making space for what is there rather than fighting it.
Truth over Pleasing
Being easy to deal with can become a habit that costs you. This work helps you become more honest, with yourself first.
What has shaped me.
Before I began this work, my own health taught me something important.
For years, I lived with severe eczema on my hands. As a make-up artist working in a very hands-on industry, it was painful, frustrating and difficult to hide. I tried everything that promised relief, but nothing seemed to create lasting change.
I had always cared for my physical health and listened closely to my body. The shift came when I began looking beneath the surface at the emotional patterns and beliefs I was carrying. Over time, my eczema settled and didn’t return.
That experience changed the way I understand healing. It taught me that change rarely comes from forcing ourselves to behave differently. Sometimes we need to slow down, listen and gently untangle what is happening beneath the surface.
Professional Accreditation
Recognition & Writing
I’m proud to have been named Holistic Health Coach of the Year in 2020 and to have received the Inspiring Women to Find Freedom with Food award in 2021.
I also co-authored the bestselling book Confidence: How to Have It and Keep It and contributed to Quarantine and Beyond, sharing personal reflections alongside writers from around the world.
The subjects may be different, but the thread running through them is the same: how we rebuild trust in ourselves and live more honestly.